Biden’s New Plan To Target Hispanic Voters

Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 , via Wikimedia Commons

( – On Tuesday, Biden’s 2024 reelection campaign put out a new health care ad in Spanglish which is set to run in battleground states. 

Julie Chavez Rodriguez, the Biden-Harris 2024 campaign manager, stated regarding the $14 million digital ads campaign that there are many healthcare disparities for Latino communities and that these communities deserved to have someone in office who was actively working to make healthcare more affordable and better for them. As she pointed out this has been the focus of President Biden during his first term in office.

She added that this presidential election was not about politics but rather about survival, and that if former President Donald Trump wins in November, all of their efforts could be in vain as his campaign will be focused on revenge. She pointed out that as a result millions of working families might end up without health insurance at a time when the cost of prescription drugs, and health care costs have increased. 

The ad has a mix of English and Spanish and it points out the differences in health care between Trump and Biden. It is also accusing the GOP of focusing on corporate interests while the Biden administration is attempting to reduce the costs of insulin. 

The ad starts off using the proverb, “dime con quién andas y te dire quién eres,” which during the Trump era had been known as the unofficial Hispanic Democrats motto. According to the translation of the motto in the new ad, it means “you are who you hang out with.” The ad continues by pointing out the connection between Trump and “big greedy corporations.”

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